That was Easy.

When Staples first aired a commercial about how much easier life would be if we had an "easy" button, who knew it would be such a huge seller. I'm not talking about Staples airing commercials to sell their product, I'm talking about what a huge seller the Easy button has been. Since last year, The easy button has sold $1.5 million at $5 a piece. That's a whole lot of easy buttons! A co-worker of mine has one that she got from a Yankee swap at work and although I haven't heard it in a while, people used to press that thing all the time!

http://www.boston.com/business/blog/filter/2006/11/how_many_easy_b.html

That was easy